In this Facebook Live Video Streaming Strategies Part 2 of 2 I will be sharing more information along with advanced stuff when doing your Facebook Lives.
Video has quickly risen to the top as the preferred choice of media for everyone just about anywhere online, and Facebook is no different with more than 100 million hours of video being consumed each day.
Some other strategies in using Facebook Live:
Use Both The Front and Back Cameras. Since you likely won’t want to have the camera in your face the whole time, you can easily toggle back and forth between the two. This way you can also share what is on your screen to show people how to do something. When the camera faces you, the audio is better. So be sure to speak up when filming away from yourself.
Test Different Broadcast Length and Times. Facebook recommends you go live for at least 5 minutes. I’ve found that anything from 2 to 20 minutes is just fine. See what your audience likes and use that as your gauge. Also try going live at different times to see when most of your audience is around which I stated more info. in Facebook Live Video Streaming Strategies Part 1 of 2.
Edit Your Video Afterward Your Done: (Only some people have this feature so far) Once the Facebook Live video is on your wall, you can go back and edit it. It’s like editing any video you’ve uploaded to Facebook. Click on the date of the post in your timeline to access it and select Edit. You can find out more info by going to Social Media Examiner.
- Choose a thumbnail. Facebook gives you 10 image options or you can upload your own thumbnail.
- Select a category. Tap the drop-down menu next to Video Category and select one.
- Add a call to action. You have several choices, including Shop Now, Learn More and Sign Up. You’ll likely want to match the call to action you requested during the video
Create an Ad for your Video or Boost your Video: Amplify your reach. If your video is on your Facebook business page, you may want to consider getting more visibility through Ads Manager by creating a video ad.
Use OBS for an Advanced High Tech Facebook Live: There are a lot of high quality features you can use with OBS when doing your lives. It is very complex to figure out all the different things you can do with this although OBS is free to use learning how to is another story. I purchased a product on this that goes into advanced ways to add images that show you have tons of emoji's floating across the screen while you are live that gets crazy engagment and lots more advanced ways to use it to the max. I highly recommend this product as not many people are using this and you would stand out from the crowd. You can check it out here –> Facebook Live Pro
Get More Viewers: Share your Facebook Live to groups before going live will get you more viewers.
Four Different Places on Facebook that you can use the Facebook Live App: On your personal profile, On your business, or Fan Page, Inside a Facebook group and For a Facebook event.
In Conclusion: Video streaming, especially through Facebook Live, is an incredible opportunity to showcase your knowledge and increase your fan, follower and customer bases.
Since video is super-strong right now and Facebook Live seems to get higher organic reach than other types of content, it’s definitely worth getting ready to add Live to your marketing plan just as soon as you have access.
Live is just the beginning of what Facebook wants to do with video.
Here is a Facebook live training I did about it too.
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